A celebration of art and communityComing after the pandemic, this event revived the derbies SFMOMA first held in the 1970s. This time, 57 teams of artists and their unique soap box cars competed for awards ranging from fastest to "most illusionary."My team, developed the graphic identity and in collaboration with local artists and illustrators a comprehensive suite of promotional materials, signage, merchandise, reels, and even a documentary film. The wayfinding systems required significant logistics and collaboration with the city and the Parks Alliance.
CreditsCreative Direction: Bosco Hernández Art Direction: Jody Hanson
Graphic Design: Michael Torchia Exhibition Design: Sarah Choi
Film Reels + Documentary: Stink Studios Illustrations: Min Heo, JoonBug
Product Development: Tobey Martin